Press Release SpaRitual

SpaRitual Rock Collection For Fall 2012

Tuesday, August 28, 2012nail a college drop out

ROCK: COLORS OF NATURE THAT CONNECT US TO THE EARTH Introducing SpaRitual’s Fall 2012 Nail Lacquer Collection Infused with Volcanic Magma

Beauty and nature are synonymous. Nature has always been and will continue to be an inspiration that drives us when it comes to capturing the essence of beauty.  In  Fall 2012 SpaRitual celebrates  the  beautiful  hues found in the  natural  sculptures of earth shaped by the hands of time  with the  Rock  Nail Lacquer Collection.

The calming  collection will  invigorate  the soul  with  a range of tones  that recall  a variety of rocks—from  small  smooth  river stones, to large  boulders jutting out from a sea-side cliff; from  a molten  lava red, to a  cool streaked  granite.  Infused with Rhyolite (volcanic magma) from the Lipari Islands, each nail lacquer emits a stunning textural effect along with a unique color.

The Rock woman embodies dynamism, fusing nature with beauty effortlessly.  The Rock Nail Lacquer Collection includes Lithophonic, a deep brown metallic shimmer, Slate, a gray metallic shimmer, Quartz, an earthy red crème, Marble, a frosted white shimmer, Conglomerate, a charcoal rock glitter, and Basalt, a dark grey crème.

“Earth matters and we continue to advocate for her precious resources. This season we turn our focus to Rock, two of earth’s resources that are not only visually appealing but al so rich with symbolic meaning” says SpaRitual founder & CCO, Shel Pink.

SpaRitual is committed to providing spa and nail care products that nourish the mind, body and spirit connection which are also environmentally kind. As with all SpaRitual lacquers, the Rock lacquer collection is free of DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and are formulated to compliment Slow Beauty practices.

For 2012, SpaRitual’s overarching theme is to honor our precious resources.  Taking inspiration from the earth’s natural resources and elements, all the products and nail lacquer collections launched throughout the year will have a direct correlation with this theme, including the Rock 2012 Collection.

The Rock Fall 2012 Collection will be available June 1, 2012 and each nail lacquer will retail for $10.00 each at fine salons and spas nationwide including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental. SpaRitual Nail Lacquers and Elixirs are also available online at,, and  Select shades can also be purchased at

About SpaRitual - Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of Slow Beauty. Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand and lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin and DBP. SpaRitual stays on the pulse of sustainability issues to ensure our products; processes and packaging are as environmentally responsible as possible.

Our brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment. Only by slowing down, can we allow our inner beauty to radiate outwards.  For more information on the Slow Beauty Movement please visit

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