butter LONDON Press Release

butter LONDON™ Autumn/Winter 2012 Collection

Saturday, August 04, 2012Nail A College Drop Out



butter LONDON™ Autumn/Winter 2012 Collection



Lovely Jubbly



Colour: A vibrant magenta flecked with           
red, blue and gold micro particles.
Channeling a distinctly retro 70’s feel,      
this sultry glitter gives high impact
sparkle perfect for Disco Divas.



 Definition: Brit speak for “Excellent.” Used
when a person hears pleasing news or has a stroke
of good luck.











 Trustafarian


 Colour: A golden holographic finish
gives this delightful sage green a
surprising and sophisticated edge.



Definition: A spoiled rich kid who pretends to be
a hippy but still goes home to Daddy’s mansion on
the weekend.
















Gobsmacked


Colour: A heavily pigmented charcoal
grey glitter with a slightly textured
finish. This shade is unlike anything
we’ve seen before. A legend in the
making!


Definition: To be totally speechless. Unable to
think of anything to say.
















Shag


Colour: A high-shine metallic lacquer in
a warm orange-burgundy hue.
Reminiscent of fallen Autumn leaves.
Sigh.



Definition: Brit slang for “knocking boots.”
















Dodgy Barnett



Colour: A highly holographic shade that
blurs the line between grey and silver. A
classic!



Definition: A bad hairdo. A mullet of any variety
is a seriously Dodgy Barnett.














Trends for Autumn/Winter 2012:
Sequins! Velvet! Satin! Tweed! This season, the catwalks were abundant with rich texture! We’ve translated this to nails through the infusion of glitter particles and metallic and holographic finishes. The colour tones speak to “earthiness” but are not specifically earth tones – think rust, shimmering greens and silvers. This collection feels future-forward but not futuristic. This
season is all about using texture to add interest and depth to your look!

Backstage with butter LONDON: butter LONDON is a backstage staple at Fashion Week, having created the nail looks for shows including Victoria Beckham, Calvin Klein, Betsey Johnson, and Yigal Azrouel. Sought after for their innovative design, technique, and custom blended colours, this season the brand created the nail looks for Altuzarra, Kevork, Kaelen, Simone Rocha, JS Lee, Craig Lawrence, Matthew Williamson, Michael van der Ham, and Roland Mouret.

MSRP: $14 each

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