Holiday Press Release

SpaRitual Metal Collection for Holiday 2012

Tuesday, August 28, 2012Nail A College Drop Out

METAL: COLORS AND RITUALS THAT REVITALIZE YOUR SENSES
Introducing SpaRitual’s Holiday 2012 Nail Lacquer Collection
The holidays are a time to recharge the currents of your body and rejuvenate for the New Year to come. Throughout history, rocks and stones have been extolled for their restorative virtues, thought to be physical connectors between heaven and earth, the body and soul. Spiritually, they have represented regeneration, wisdom and stability. For Holiday 2012, SpaRitual looks deep into the inner layers of the earth to find raw ore metals that inspire the Metal Nail Lacquer Collection. This lustrous and rich palette of colors exhilarates the senses with a range of shimmering, high shine, electro-magnetic tones. The spectacular magic of these precious metals translates into colors from a black iron to enigmatic chrome gray to capricious copper.

The Metal woman is an electromagnetic force – a confident alchemist. The Metal nail lacquer collection includes, Silver, a silver shimmer, Titanium, a steel gray shimmer, Bismuth, a purple transitional shimmer, Copper, a copper shimmer, Cassiterite, a pale gold glitter, and Osmium, a blue-black crème.
 
“The Metal Collection reminds women to recharge and recalibrate through the restorative virtues of metal therapies during the hectic holiday season,” says SpaRitual founder, Shel Pink.

SpaRitual is committed to providing spa and nail care products that nourish the mind, body and spirit connection which are also environmentally kind. As with all SpaRitual lacquers, the Metal lacquer collection is free of DBP, Toluene, Formaldehyde, and Formaldehyde Resin, and are formulated to compliment Slow Beauty practices.

For 2012, SpaRitual’s overarching theme is to honor our precious resources. Taking inspiration from the earth’s natural resources and elements all the products and nail lacquer collections launched throughout the year will have a direct correlation with this theme including the Metal 2012 Collection

The Metal Holiday 2012 Collection will be available June 1, 2012 for $10.00 each at fine salons and spas nationwide including Spa Halekulani, Canyon Ranch, and the Mandarin Oriental. SpaRitual Nail Lacquers and Elixirs are also available online at skinstore.com, zappos.com, and skincarerx.com.

About SpaRitual - Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing spa traditions to create a world of Slow Beauty. Specially sourced vegan, certified organic and fair trade ingredients from around the world are used to create SpaRitual products for body, hand and lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs and Lacquers are also free of toluene, formaldehyde, formaldehyde resin and DBP. SpaRitual stays on the pulse of sustainability issues to ensure our products; processes and packaging are as environmentally responsible as possible.

Our brand philosophy encourages women to understand beauty as a holistic connection to oneself and to the environment. Only by slowing down, can we allow our inner beauty to radiate outwards.

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